Business Overview
Ezy Fit Doors has supplied security doors and screens to Western Australians since 1990. By 2018, the family-run company was at risk of closing its doors and urgently needed a way to generate consistent, high-quality leads and revenue.
The Challenge
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Very low monthly leads (≈10) and declining foot traffic
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Cash-flow pressure threatening business continuity
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A highly competitive market dominated by larger, brand-driven competitors
The brief was clear:
“Get us sales-ready leads, fast, so we can keep trading.”
OUR APPROACH
1. Brand Discovery & Positioning
Ran workshops to clarify their brand promise. Australian-made, 10-year warranty, family-run service. Developed a fresh brand voice and messaging hierarchy.
2. Website Rebuild
Delivered a high-converting website with bold USPs, photo gallery, and streamlined quote form.
3. Digital Marketing Strategy
SEO & Multi-channel paid Ads (Search & Display), geo-targeted with exclusivity agreement (we wouldn't work with competitors).
4. CRO + Reporting
Ongoing testing on CTAs, quote form UX, and call-tracking integration. Monthly reporting tied lead sources directly to sales outcomes.
Business Overview
West Coast Pet Care, a leading family-owned boarding and training facility in WA, aimed to expand its client base while reducing its $15K/month ad spend.
The Challenge
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Significant marketing budget with low ROI.
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The brand was not accurately reflecting the business culture and service offering.
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Low-cost pet boarding and training facilities.
The brief was clear:
“We need a brand refresh to align more accurately with our culture and service offering, reduce our marketing costs, and increase clients.”
OUR APPROACH
1. Brand Discovery & Positioning
Reviewed the existing brand to understand their service model and client experience. This shaped a positioning strategy that highlighted their expertise, care, and operational excellence (the key drivers behind their growth and successful acquisition).
2. Website Refinement
Refined the existing website by simplifying content, sharpening messaging, and optimising the user journey to improve conversion rates and support online bookings.
3. Digital Marketing Strategy
Delivered a high-impact strategy by refining Google Ads, boosting local search, and enhancing remarketing performance, cutting waste and increasing ROI. This was complemented by offline campaigns targeting vet clinics and a regional radio campaign to reinforce brand presence and drive enquiries.
4. CRO + Reporting
Drove continuous improvement through user behaviour analysis and streamlined conversion pathways, guided by weekly strategy sessions with the leadership team. A shared, real-time lead tracking system enabled close collaboration between marketing and operations, allowing campaign adjustments to be made swiftly in response to emerging trends. Performance dashboards provided clarity on lead quality, cost efficiency, and strategic ROI.
Business Overview
Accident Claims Lawyers is a personal injury firm supporting individuals injured in motor vehicle or workplace incidents. Launched in 2019, the firm entered a competitive market with no brand presence, aiming to establish itself in Perth and expand into Brisbane.
The Challenge
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Start up with no brand recognition or presence in the region.
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Building public trust with a new legal firm.
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Highly competitive market dominated by larger, brand-driven competitors .
The brief was clear:
"We need to create a trusted, personable legal brand, build a strong online presence fast, and generate consistent client enquiries in a highly competitive market."
OUR APPROACH
1. Brand Discovery & Positioning
Conducted collaborative workshops to uncover the firm’s values, tone, and market niche, then crafted a positioning strategy that emphasised trust, accessibility, and results.
2. Website Refinement
Refined the existing website by simplifying content, sharpening messaging, and optimising the user journey to improve conversion rates and support online bookings.
3. Digital Marketing Strategy
Executed a full-funnel digital strategy combining SEO, Google Ads, local search optimisation, social media marketing, and remarketing campaigns. This ensured high visibility, consistent engagement across platforms, and nurtured potential clients from awareness through to enquiry. Supported by our exclusivity agreement.
4. CRO + Reporting
Ran ongoing conversion optimisation through A/B testing, user behaviour tracking, and funnel analysis. Weekly sales conversion meetings with firm executives provided direct insights into client behaviour and perception of the brand, enabling us to align strategy with real-world feedback. Transparent reporting dashboards tracked performance, lead quality, and ROI.
